Advanced Presentations by Design: Creating Communication that Drives Action

4,1 valoración promedio
( 40 valoraciones por Goodreads )
 
9780787996598: Advanced Presentations by Design: Creating Communication that Drives Action

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

If you've ever wondered why your presentations do not get enough of your audience to act on what you present, then spend 20 minutes with this book.

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design. The book shows how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

All this is delivered via the succinct 10-step Extreme Presentation method, which has been field-tested extensively in leading corporations such as Microsoft, Kimberly-Clark, eBay, ExxonMobil, HJ Heinz, and Motorola. Advanced Presentations by Design takes you, step by step, from a stack of information to a finished presentation that will compel your audience to take action.

Expert Praise for Advanced Presentations by Design

"Advanced Presentations by Design is the best researched book on presentation design that I've ever had the privilege of reading. I recommend it for those of you who want the confidence of knowing how best to plan and design successful presentations."
—Gene Zelazny, author, Say It With Charts and Say It With Presentations

"This book is essential for any executive who doesn't have time to wade through sixty-page PowerPoint decks. You will want to make this book required reading for all your staff."
—Stew McHie, Global Brand Manager, ExxonMobil

"Like much of what goes on inside organizations, those ubiquitous presentations have a look and feel based more on custom and what others do than on the evidence of what works best. In this practical and evidence-based book, Dr. Abela has outlined a set of principles that will make your presentations more memorable and persuasive."
—Jeffrey Pfeffer, Professor, Stanford Business School, and coauthor, Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management

The Author

About the Author:

Dr. Andrew Abela is an authority on designing presentations of complex and controversial information. He is currently an associate professor of marketing at the Catholic University of America in Washington, DC. He was the founding managing director of the Marketing Leadership Council, and is a former McKinsey and Company consultant. He provides presentation training and consulting to leading corporations and governmental agencies.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Andrew Abela
Editorial: Pfeiffer (2008)
ISBN 10: 0787996599 ISBN 13: 9780787996598
Nuevos Paperback Primera edición Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Pfeiffer, 2008. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0787996599

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,87
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Andrew Abela
Editorial: Pfeiffer (2008)
ISBN 10: 0787996599 ISBN 13: 9780787996598
Nuevos Paperback Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Pfeiffer, 2008. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0787996599

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 29,47
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Abela, Andrew
Editorial: Pfeiffer
ISBN 10: 0787996599 ISBN 13: 9780787996598
Nuevos Cantidad: 1
Librería
Ohmsoft LLC
(Lake Forest, IL, Estados Unidos de America)
Valoración
[?]

Descripción Pfeiffer. Estado de conservación: Brand New. Ships from USA. FREE domestic shipping. Nº de ref. de la librería 0787996599

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 36,95
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Abela, Andrew
Editorial: Pfeiffer (2008)
ISBN 10: 0787996599 ISBN 13: 9780787996598
Nuevos Paperback Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Pfeiffer, 2008. Paperback. Estado de conservación: New. Nº de ref. de la librería P110787996599

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 35,18
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Abela, Andrew
Editorial: Pfeiffer
ISBN 10: 0787996599 ISBN 13: 9780787996598
Nuevos PAPERBACK Cantidad: 1
Librería
Cloud 9 Books
(Wellington, FL, Estados Unidos de America)
Valoración
[?]

Descripción Pfeiffer. PAPERBACK. Estado de conservación: New. 0787996599 New Condition. Nº de ref. de la librería NEW6.0434315

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 53,07
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,29
A Estados Unidos de America
Destinos, gastos y plazos de envío