The Two Minute Drill: Lessons for Rapid Organizational Improvement from America's Greatest Game - Tapa dura

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Clinton O. Longenecker is the Stranahan Professor of Leadership and Organizational Excellence in the College of Business Administration at the University of Toledo. He is a frequent speaker, corporate consultant, and media source, and was chosen as Entrepreneur of the Year by Ernst & Young in 2004. Greg R. Papp is president of Cube Culture Corporation, a consulting firm specializing in performance improvement. He was formerly controller of Aeroquip-Vickers Corporation. Timothy C. Stansfield is president of IET, Inc., a manufacturing consulting firm that has worked with 1400 manufacturing plants over 20 years. Tim was selected as Entrepreneur of the Year by Ernst & Young.

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Praise for The Two-Minute Drill

"The authors have created an approach to improvement that is powerful, poignant, and packs a punch. The Two-Minute Drill provides a real plan of action for improvement that people can really relate to."
?Vicky Black, president, Fabory North America

"In the past 25 years, my company has shifted from process strategies to execution strategies. By far the lessons on execution described in The Two-Minute Drill have produced the most successful results for us. I have taken

this book to my team, and we are now better prepared to take the ball into the improvement end zone."
?Al Caperna, CEO, CMC Group

"When your team is not ready for the change game, the outcome can be disastrous. I wish I had had the benefit of the lessons from The Two-Minute Drill before undertaking my latest change effort."
?Rear Admiral David R. Ellison, USN (Ret.), president and superintendent, New Mexico Military Institute

"In today's fast-paced competitive world, there is little time for error or waste. Just like a well-disciplined football team, business leaders should use the techniques explained in The Two-Minute Drill to ensure that their teams move the ball, score, and win."
?Gary L. Cowger, group vice president, Global Manufacturing and Labor Relations, General Motors Corporation

"Having played quarterback and run the two?minute drill in college, it is no different in business. Define winning, prepare, communicate, seize control, adjust quickly, and?above all?execute! Organizational change and transformation demand action, as we do not have the whole season to score. I have made the Two-Minute Drill part of my playbook, and you should also. The clock is running on all of us."
?John Meier, CEO, Libbey, Inc.

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The Two-Minute Drill

To put points on the scoreboard, college and professional football teams must combine speed and execution. Winning teams use both offensive and defensive talent, work as a team, and execute well-designed play packages?especially when there are just seconds left in the game and they need to score to win. The question is "Why don't businesses use the same tactics that work so well for football teams?"

Authors Clinton Longenecker, Greg Papp, and Timothy Stansfield reveal that all too often business organizations are defeated while the clock is still ticking. Bogged down by sluggish business practices that stifle change, they are unable to pick up the pace when necessary to score and win. The Two-Minute Drill translates football's lessons for business leaders who want to succeed in today's competitive marketplace. The book clearly shows what it takes to accelerate change and improvement within any type of organization.

Using the game plan outlined in The Two-Minute Drill, businesses can apply the same winning strategies, disciplined mindset, and set of practices that work so well in football. The Two-Minute Drill is a tested business strategy that has been used by hundreds of companies to

• Accelerate sales growth

• Implement a lean manufacturing initiative

• Speed up a cost reduction program

• Roll out an improved customer relations management process

• Implement numerous types of change faster and with greater effect

Filled with illustrative examples, The Two-Minute Drill shows business leaders how to assume the role of quarterback, helps each player define their specific role and position within the organization, illustrates the attributes of

a game-winning play package, and reveals how to measure the progress of each play in order to speed up the game and score the winning points. The authors also reveal how to conduct a post-game analysis to improve their performance the next time they need to execute a two-minute drill. Finally, the authors recommend that you ask yourself this question: "Are you ready to get in your game and play to win?" In the game of the Two-Minute Drill, there are no spectators allowed!

Clinton O. Longenecker is the Stranahan Professor of Leadership and Organizational Excellence in the College of Business Administration at the University of Toledo. He is a frequent speaker, corporate consultant, and media source, and was chosen as Entrepreneur of the Year by Ernst & Young in 2004.