The Power of the 2x2 Matrix: Using 2x2 Thinking to Solve Business Problems and Make Better Decisions (Jossey Bass Business & Management Series)

Críticas:

"Full of fascinating - and useful - insights into innovative thinking and business strategies." (Long Range Planning, Number 38, 2005)

Reseña del editor:

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.

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