Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

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9780787971540: Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

Book by Markides Constantinos C Geroski Paul A

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Críticas:

"A bold challenge to conventional thinking with plenty of examples to support the authors' hypothesis." (Voyager (BMI Inflight), February 2006) "...a ring of real wisdom..." (Financial Times, 21st September 2005) "This interesting book examines types of innovation and how these can help companies succeed in creating and colonising new markets." (Brand Strategy, May 2007)

Reseña del editor:

Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!

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1.

Markides, Constantinos C.; Geroski, Paul A.
Editorial: Jossey-Bass (2004)
ISBN 10: 0787971545 ISBN 13: 9780787971540
Nuevos Tapa dura Cantidad: 1
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Irish Booksellers
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Descripción Jossey-Bass, 2004. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0787971545

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Constantinos C. Markides, P. Gilbert Geroski
Editorial: John Wiley Sons Inc, United States (2004)
ISBN 10: 0787971545 ISBN 13: 9780787971540
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Descripción John Wiley Sons Inc, United States, 2004. Hardback. Estado de conservación: New. 1. Auflage. 231 x 152 mm. Language: English . Brand New Book. Discover why being a fast second is often more financially rewarding than being at the cutting edge. If you get there first, you ll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being fast seconds ) than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!. Nº de ref. de la librería AAH9780787971540

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Constantinos C. Markides (London Business School); Paul A. Geroski (London Business School)
Editorial: John Wiley and Sons
ISBN 10: 0787971545 ISBN 13: 9780787971540
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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0787971545

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Constantinos C. Markides, P. Gilbert Geroski
Editorial: John Wiley Sons Inc, United States (2004)
ISBN 10: 0787971545 ISBN 13: 9780787971540
Nuevos Tapa dura Primera edición Cantidad: 10
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The Book Depository
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Descripción John Wiley Sons Inc, United States, 2004. Hardback. Estado de conservación: New. 1. Auflage. 231 x 152 mm. Language: English . Brand New Book. Discover why being a fast second is often more financially rewarding than being at the cutting edge. If you get there first, you ll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being fast seconds ) than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!. Nº de ref. de la librería AAH9780787971540

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Constantinos C. Markides, P. Gilbert Geroski
Editorial: John Wiley Sons Inc, United States (2004)
ISBN 10: 0787971545 ISBN 13: 9780787971540
Nuevos Tapa dura Primera edición Cantidad: 10
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Book Depository hard to find
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Descripción John Wiley Sons Inc, United States, 2004. Hardback. Estado de conservación: New. 1. Auflage. 231 x 152 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Discover why being a fast second is often more financially rewarding than being at the cutting edge. If you get there first, you ll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being fast seconds ) than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!. Nº de ref. de la librería BZV9780787971540

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Constantinos C. Markides, Paul A. Geroski
Editorial: Jossey-Bass (2004)
ISBN 10: 0787971545 ISBN 13: 9780787971540
Nuevos Tapa dura Cantidad: 1
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Descripción Jossey-Bass, 2004. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0787971545

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Constantinos C. Markides
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ISBN 10: 0787971545 ISBN 13: 9780787971540
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Descripción John Wiley and#38; Sons, 2004. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780787971540

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Constantinos C. Markides/ Paul A. Geroski
Editorial: Jossey-Bass Inc Pub (2004)
ISBN 10: 0787971545 ISBN 13: 9780787971540
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Revaluation Books
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Descripción Jossey-Bass Inc Pub, 2004. Hardcover. Estado de conservación: Brand New. 1st edition. 200 pages. 9.25x6.25x0.50 inches. In Stock. Nº de ref. de la librería __0787971545

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Markides, Constantinos C., Geroski, Paul
Editorial: Jossey-Bass (2004)
ISBN 10: 0787971545 ISBN 13: 9780787971540
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Descripción Jossey-Bass, 2004. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110787971545

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Markides, Constantinos C., Geroski, Paul A.
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ISBN 10: 0787971545 ISBN 13: 9780787971540
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Nearfine Books
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Descripción Jossey-Bass, 2004. Estado de conservación: new. Shiny and new! Expect delivery in 20 days. Nº de ref. de la librería 9780787971540-1

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