Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

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9780787971540: Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Review:

"A bold challenge to conventional thinking with plenty of examples to support the authors' hypothesis." (Voyager (BMI Inflight), February 2006) "...a ring of real wisdom..." (Financial Times, 21st September 2005) "This interesting book examines types of innovation and how these can help companies succeed in creating and colonising new markets." (Brand Strategy, May 2007)

From the Publisher:

Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!

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Markides, Constantinos C.; Geroski, Paul A.
ISBN 10: 0787971545 ISBN 13: 9780787971540
Nuevos Cantidad: 1
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Descripción Estado de conservación: New. Our Ranking is Your Confidence! Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right! This item is unread with a few shelving bumps. Nº de ref. de la librería 1XGDJP001ANM

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Markides, Constantinos C.; Geroski, Paul A.
Editorial: Jossey-Bass (2004)
ISBN 10: 0787971545 ISBN 13: 9780787971540
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Descripción Jossey-Bass, 2004. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "This is more than just an interesting new business book. It is a bold challenge of the pervasive conventional wisdom of building breakthrough, innovative capability as a foundation stone of competitive advantage. Through their strong and clear argument and their richly detailed examples, these leading strategic thinkers present a provocative set of ideas that no manager (or management teacher) can afford to ignore." --Christopher A. Bartlett, Thomas D. Casserly, Jr. Professor of Business Administration, Harvard Business School " Fast Second will force cutting-edge leaders of big, established companies to totally rethink radical innovation. Conquering radical new markets is about timing and a smart strategy for scaling them up, not creating them." --Kathleen M. Eisenhardt, Stanford W. Ascherman M.D. Professor, Stanford University, and coauthor, Competing on the Edge: Strategy as Structured Chaos. Nº de ref. de la librería ABE_book_new_0787971545

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Markides, Constantinos C.; Geroski, Paul A.
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ISBN 10: 0787971545 ISBN 13: 9780787971540
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Descripción Jossey-Bass, 2004. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0787971545

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Markides, Constantinos C.; Geroski, Paul A.
Editorial: John Wiley Sons Inc, United States (2004)
ISBN 10: 0787971545 ISBN 13: 9780787971540
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Descripción John Wiley Sons Inc, United States, 2004. Hardback. Estado de conservación: New. 1. Auflage. 231 x 152 mm. Language: English . Brand New Book. Discover why being a fast second is often more financially rewarding than being at the cutting edge. If you get there first, you ll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being fast seconds ) than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!. Nº de ref. de la librería AAH9780787971540

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Markides, Constantinos C.; Geroski, Paul A.
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ISBN 10: 0787971545 ISBN 13: 9780787971540
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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0787971545

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Markides, Constantinos C.; Geroski, Paul A.
Editorial: John Wiley Sons Inc, United States (2004)
ISBN 10: 0787971545 ISBN 13: 9780787971540
Nuevos Tapa dura Primera edición Cantidad: 1
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The Book Depository
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Descripción John Wiley Sons Inc, United States, 2004. Hardback. Estado de conservación: New. 1. Auflage. 231 x 152 mm. Language: English . Brand New Book. Discover why being a fast second is often more financially rewarding than being at the cutting edge. If you get there first, you ll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being fast seconds ) than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!. Nº de ref. de la librería AAH9780787971540

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Markides, Constantinos C.; Geroski, Paul A.
ISBN 10: 0787971545 ISBN 13: 9780787971540
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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97807879715401.0

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Markides, Constantinos C.; Geroski, Paul A.
ISBN 10: 0787971545 ISBN 13: 9780787971540
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Descripción 2004. Hardcover. Estado de conservación: New. 1st. 161mm x 21mm x 232mm. Hardcover. Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.If you get there first, you'll lead the pack, right? Not necessarily T.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 200 pages. 0.386. Nº de ref. de la librería 9780787971540

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Markides, Constantinos C.; Geroski, Paul A.
Editorial: Jossey-Bass (2004)
ISBN 10: 0787971545 ISBN 13: 9780787971540
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Descripción Jossey-Bass, 2004. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0787971545

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Markides, Constantinos C.; Geroski, Paul A.
Editorial: John Wiley and#38; Sons (2004)
ISBN 10: 0787971545 ISBN 13: 9780787971540
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Descripción John Wiley and#38; Sons, 2004. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780787971540

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