Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

3,79 valoración promedio
( 53 valoraciones por Goodreads )
 
9780787970888: Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

"The best single source about the present state of knowledge of questionnaire construction."
–Choice

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires–the most widely used method for collecting information about people’s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to

  • Determine what information is needed
  • Phrase questions to minimize bias and distortion
  • Obtain successful questions from existing questionnaires
  • Control the level of threat
  • Order questions to encourage response
  • Select the best administration method
  • Adapt questions and format to specific situations
  • Test and validate the completed survey
  • Evaluate and revise the questionnaire for improved results

About the Author:

Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center.
Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000.
Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Bradburn, Norman M.; Sudman, Seymour; Wansink, Brian
Editorial: Jossey-Bass (2004)
ISBN 10: 0787970883 ISBN 13: 9780787970888
Nuevos Paperback Cantidad: 1
Librería
Seforim
(Flushing, NY, Estados Unidos de America)
Valoración
[?]

Descripción Jossey-Bass, 2004. Paperback. Estado de conservación: New. New Book. Nº de ref. de la librería 6933-0100m17June32033

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 26,13
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Norman M. Bradburn, Seymour Sudman, Brian Wansink
Editorial: John Wiley Sons Inc, United States (2004)
ISBN 10: 0787970883 ISBN 13: 9780787970888
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley Sons Inc, United States, 2004. Paperback. Estado de conservación: New. Revised edition. Language: English . Brand New Book. Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Nº de ref. de la librería AAH9780787970888

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 26,99
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Norman M. Bradburn, Seymour Sudman, Brian Wansink
Editorial: John Wiley Sons Inc, United States (2004)
ISBN 10: 0787970883 ISBN 13: 9780787970888
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley Sons Inc, United States, 2004. Paperback. Estado de conservación: New. Revised edition. Language: English . Brand New Book. Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Nº de ref. de la librería AAH9780787970888

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 27,00
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Bradburn, Norman M./ Sudman, Seymour/ Wansink, Brian
Editorial: Jossey Bass 2004-04-21 (2004)
ISBN 10: 0787970883 ISBN 13: 9780787970888
Nuevos Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Jossey Bass 2004-04-21, 2004. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-00424570

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,40
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Bradburn,
Editorial: John Wiley and#38; Sons (2004)
ISBN 10: 0787970883 ISBN 13: 9780787970888
Nuevos Cantidad: > 20
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción John Wiley and#38; Sons, 2004. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780787970888

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,46
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,20
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Norman M. Bradburn (University of Chicago); Seymour Sudman (University of Illinois); Brian Wansink (University of Illinoisnis)
Editorial: John Wiley and Sons
ISBN 10: 0787970883 ISBN 13: 9780787970888
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0787970883

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 27,74
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,96
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Bradburn, Norman M., Sudman, Seymour, Wansink, Brian
Editorial: Jossey-Bass (2004)
ISBN 10: 0787970883 ISBN 13: 9780787970888
Nuevos Tapa blanda Cantidad: 12
Librería
Valoración
[?]

Descripción Jossey-Bass, 2004. Estado de conservación: New. 2004. Revised Edition. Paperback. Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. Series: Research Methods for the Social Sciences. Num Pages: 448 pages, Illustrations. BIC Classification: JM. Category: (P) Professional & Vocational. Dimension: 226 x 154 x 31. Weight in Grams: 556. . . . . . . Nº de ref. de la librería V9780787970888

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,86
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Norman M. Bradburn
Editorial: John Wiley & Sons
ISBN 10: 0787970883 ISBN 13: 9780787970888
Nuevos Paperback Cantidad: > 20
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780787970888

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,47
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,86
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Bradburn, Norman M., Sudman, Seymour, Wansink, Brian
Editorial: Jossey-Bass
ISBN 10: 0787970883 ISBN 13: 9780787970888
Nuevos Tapa blanda Cantidad: 12
Librería
Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
[?]

Descripción Jossey-Bass. Estado de conservación: New. 2004. Revised Edition. Paperback. Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. Series: Research Methods for the Social Sciences. Num Pages: 448 pages, Illustrations. BIC Classification: JM. Category: (P) Professional & Vocational. Dimension: 226 x 154 x 31. Weight in Grams: 556. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780787970888

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,01
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Norman M. Bradburn; Seymour Sudman; Brian Wansink
ISBN 10: 0787970883 ISBN 13: 9780787970888
Nuevos Cantidad: 3
Librería
Speedy Hen LLC
(Sunrise, FL, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Bookseller Inventory # ST0787970883. Nº de ref. de la librería ST0787970883

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 34,12
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda