Creativity at Work

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9780787957254: Creativity at Work

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:

  • Understand the creative preferences of organizations, departments, work groups, and individuals
  • Identify and compare the different creativity profiles that describe specific purposes, practices, and people
  • Produce the desired results by developing the right practices
  • Blend creativity practices to meet the complex needs that characterize most work situations to develop required creative abilities in a team and in oneself

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From the Inside Flap:

Creativity has long been accepted as a core competence that can help a company create products, services, processes, or ideas that are better or new. Unfortunately, many companies and managers try to adopt a one-size-fits-all "best practice" for creativity, often leading to disappointing results-because each new creative endeavor needs a different approach. Creativity at Work provides a comprehensive guide that will help managers recognize their creative situation and then assess what practices and tools will work best for their circumstances.
Another stellar book in the University of Michigan Business School series, Creativity at Work offers a concise summary of practices and tools to stimulate innovation in the organization, providing multiple creativity processes that have been field-tested in companies all over the world. Rather than simply targeting an organization's "creative types," the book integrates the perspectives of investors, strategists, organizational developers, and individual managers to provide a multilevel framework that reaches all parts of the organization.
The authors show how the creation of new ideas is just one of the valuable outcomes of creativity, and reveal how creativity can occur at many stages in the process of generating, developing, making, and selling new products, services, and processes. The book demonstrates how creativity is most successful when organizational practices are tailored to the specific situation, and offers a systematic approach to developing creativity competencies throughout the enterprise.

Whatever your level of responsibility, the framework detailed in this book can help you guide, manage, and integrate creativity practices within your organization, division, department, or team while encouraging innovation and creating value.

About the Author:

Jeff DeGraff is professor of executive education at the University of Michigan Business School, where he teaches courses on creativity, innovation and change leadership, strategy, and organizational development. A founding partner of the Wholonics Leadership Group, a consulting firm specializing in value creation through innovation and change, he has consulted, taught, and lectured at leading firms around the world.
Katherine A. Lawrence is currently completing a Ph.D. in organizational behavior at the University of Michigan Business School. Her research interests include creativity, improvisation, managerial initiative, and learning, inspired by past work experience in filmmaking and educational technology.

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Jeff DeGraff, Katherine A. Lawrence
Editorial: John Wiley Sons Inc, United States (2002)
ISBN 10: 0787957259 ISBN 13: 9780787957254
Nuevos Tapa dura Primera edición Cantidad: 1
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Descripción John Wiley Sons Inc, United States, 2002. Hardback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: * Understand the creative preferences of organizations, departments, work groups, and individuals* Identify and compare the different creativity profiles that describe specific purposes, practices, and people* Produce the desired results by developing the right practices* Blend creativity practices to meet the complex needs that characterize most work situations to develop required creative abilities in a team and in oneself. Nº de ref. de la librería AAH9780787957254

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Jeff DeGraff; Katherine A. Lawrence
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Descripción Jossey-Bass, 2002. Hardcover. Estado de conservación: New. NEW. Nº de ref. de la librería crework1017n

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Jeff DeGraff, Katherine A. Lawrence
Editorial: John Wiley Sons Inc, United States (2002)
ISBN 10: 0787957259 ISBN 13: 9780787957254
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Descripción John Wiley Sons Inc, United States, 2002. Hardback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: Understand the creative preferences of organizations, departments, work groups, and individualsIdentify and compare the different creativity profiles that describe specific purposes, practices, and peopleProduce the desired results by developing the right practicesBlend creativity practices to meet the complex needs that characterize most work situations to develop required creative abilities in a team and in oneself. Nº de ref. de la librería AAH9780787957254

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Jeff DeGraff; Katherine A. Lawrence
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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0787957259

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Descripción John Wiley & Sons Inc. Hardback. Estado de conservación: new. BRAND NEW, Creativity at Work: Developing the Right Practices to Make Innovation Happen, Jeff DeGraff, Katherine A. Lawrence, Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: * Understand the creative preferences of organizations, departments, work groups, and individuals* Identify and compare the different creativity profiles that describe specific purposes, practices, and people* Produce the desired results by developing the right practices* Blend creativity practices to meet the complex needs that characterize most work situations to develop required creative abilities in a team and in oneself. Nº de ref. de la librería B9780787957254

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ISBN 10: 0787957259 ISBN 13: 9780787957254
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Descripción John Wiley and#38; Sons, 2002. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780787957254

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ISBN 10: 0787957259 ISBN 13: 9780787957254
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Descripción John Wiley Sons Inc, United States, 2002. Hardback. Estado de conservación: New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: Understand the creative preferences of organizations, departments, work groups, and individualsIdentify and compare the different creativity profiles that describe specific purposes, practices, and peopleProduce the desired results by developing the right practicesBlend creativity practices to meet the complex needs that characterize most work situations to develop required creative abilities in a team and in oneself. Nº de ref. de la librería BZV9780787957254

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Jeff DeGraff; Katherine A. Lawrence
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Descripción Jossey-Bass, 2002. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0787957259

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ISBN 10: 0787957259 ISBN 13: 9780787957254
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Descripción Jossey-Bass 2002-09-06, San Francisco :|[Chichester, 2002. hardback. Estado de conservación: New. Nº de ref. de la librería 9780787957254

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Descripción Jossey-Bass, 2002. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0787957259

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