Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource - Tapa dura

"The greatest strength of this book is that it demonstrates the underlying structure of a fundraising plan and reveals the necessary interrelationships among the many components of a comprehensive development operation. . . . The book provides a one-stop resource that emphasizes the best practices in nonprofit fundraising." --Cathlene Williams, CAE director of education and research programs, NSFRE

This is the complete resource for fundraisers in any nonprofit organization! "Conducting a Successful Fundraising Program" outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising - including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions - as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.