Developing Case Support WBS: 6 (J-B Fund Raising School Series) - Tapa blanda

Acerca del autor

Timothy L. Seiler is director of Public Service and The Fund Raising School and assistant professor of philanthropic studies at the Center on Philanthropy at Indiana University. Formerly, he was vice president of Indiana University Foundation. He is the editor-in-chief of the Excellence in Fund Raising Workbook Series from Jossey-Bass and coeditor of New Directions for Philanthropic Fundraising.

De la contraportada

The cornerstone of any successful fund raising program is an effective case for support. Written by Tim Seiler--a leader in the field of fund raising and a disciple of master fund raiser Hank Rosso--Developing Your Case for Support is a practical, hands-on workbook that shows nonprofit professionals, volunteers, and consultants how to take the first critical step in the complex process of soliciting charitable gifts.

Developing Your Case for Support provides a framework for identifying and synthesizing all the reasons your nonprofit is worthy of support. Step by step, the author clearly shows how you can develop a persuasive case that will include the most compelling reasons for your supporters to give your organization money. The workbook shows how to

• Work with staff, boards, and volunteers to develop your case for support
• Form a database of information essential for creating a strong case
• Test your case among your donor constituency
• Write a winning case statement that gets results
• Regularly test the effectiveness of your case for support

De la solapa interior

The cornerstone of any successful fund raising program is an effective case for support. Written by Tim Seiler a leader in the field of fund raising and a disciple of master fund raiser Hank Rosso Developing Your Case for Support is a practical, hands-on workbook that shows nonprofit professionals, volunteers, and consultants how to take the first critical step in the complex process of soliciting charitable gifts.

Developing Your Case for Support provides a framework for identifying and synthesizing all the reasons your nonprofit is worthy of support. Step by step, the author clearly shows how you can develop a persuasive case that will include the most compelling reasons for your supporters to give your organization money. The workbook shows how to

• Work with staff, boards, and volunteers to develop your case for support
• Form a database of information essential for creating a strong case
• Test your case among your donor constituency
• Write a winning case statement that gets results
• Regularly test the effectiveness of your case for support