Reinventing Fundraising: Realizing the Potential of Women's Philanthropy (JOSSEY BASS NONPROFIT & PUBLIC MANAGEMENT SERIES) - Tapa dura

Acerca del autor

SONDRA C. SHAW is assistant vice president for external affairs at Western Michigan University. MARTHA A. TAYLOR is vice president of the University of Wisconsin Foundation and founder of its Council on Women's Giving of the Bascom Hill Society, the first such program at a large coeducational institution. Sondra C. Shaw and Martha A. Taylor are cofounders and co--directors of the National Network on Women as Philanthropists.

De la contraportada

Reveals the reasons why women have not been taken seriously as philanthropists, identifies model programs focusing on women's giving that have already been developed, and outlines new program models that organizations can tailor to their own female constituents. The practical advice will show fundraisers both volunteer and professional, new and experienced, as well as consultants and other nonprofit staff members how to develop a gender-sensitive fundraising program by using an innovative eight step process.

De la solapa interior

The once exclusively "old boys" network of professional fundraising has come to include a larger and larger proportion of women women who are becoming more prominent both as fundraisers and as donors. In this book, nationally known fundraising experts Sondra C. Shaw and Martha A. Taylor reveal the reasons why women have not been taken seriously as philanthropists, identify model programs focusing on women's giving that have already been developed, and outline new program models that organizations can tailor to their own female constituents. Drawing from their interviews, focus groups, and discussions with more than 150 women philanthropists and scores of development professionals, Shaw and Taylor reject the notion that women give less to charity because they are unenlightened philanthropists. They show instead the rich history of American women's philanthropy, zero in on contemporary women's motivations for giving, and so reveal a new approach to fundraising. The practical advice offered in Reinventing Fundraising will show fundraisers both volunteer and professional, new and experienced, as well as consultants and other nonprofit staff members how to:

• Develop a gender-sensitive fundraising program by using an innovative eight-step process.
• Better communicate with women, drawing on the rich resources of corporate advertising strategies.
• Understand how and why women give and identify their characteristics as donors.
• Recognize and overcome the barriers to women's giving such as a sense of financial insecurity and an undeveloped sense of identity.
• Improve their communications with women.
• Develop and implement a multiyear comprehensive program to attract more women as leaders and major donors.