In 1964, NBC clerk Michael Eisner made $65 a week. Though he only took one business course in his life--accounting--he did have a head for business: as CEO of Disney, he earned over half a billion bucks in 1997. Though he had no foundation in finance, he averted the bloody dismemberment of Disney by takeover sharks when he took over in 1984, and by May 1998 he earned over $80 billion for Disney stockholders. Not bad for a guy who, on his first day in Walt's old office, met a manager of the film division BVD (Buena Vista Distribution) and innocently asked whether "Disney made underwear."In his memoir, Eisner doesn't air quite as much dirty laundry as we could hope he'd be dopey enough to do. Still, it is revealing, and since it's unheard-of for Hollywood potentates to spill any beans at all, this book is required reading for anyone interested in America's major export, popular culture.We learn a fair bit of personal stuff: the crucial impact of Eisner's sternly withholding father, who drove Michael to succeed and made him less than effusive himself in praising underlings; his favorite book in youth (The Catcher in the Rye); his encounters with more madcap Hollywood types; his brush with death from heart disease; the day he got the idea for Beverly Hills Cop by getting physically roughed up by a Beverly Hills cop; his plan to add the naughtier cartoon character Mortimer Mouse to Mickey's family.Eisner gives us his negotiating secret (be willing to walk), his view of prerelease audience testing of shows ("it's almost worthless"),his management strategy (incite raucous debate within strict institutional checks and balances, then make gut decisions), the key to success in movies and TV (strong two-man partnerships: Lew Wasserman and Sid Sheinberg at Universal, Bob Daly and Terry Semel at Warner Bros., and preeminently Eisner and Frank Wells at Disney). Eisner gives a provocative analysis ofwhy Jeffrey Katzenberg and Michael Ovitz proved disastrous partners for him at Disney, and even confesses to a few screwups of his own (losing his temper and helping to blow the Disney America historical park development). --Tim Appelo
"Sinopsis" puede pertenecer a otra edición de este libro.
The man who crafted the success of the Walt Disney Company presents a chronicle of his rise from an NBC page through the present, highlighting the failures he has overcome and discussing the tenets that have motivated and guided him. Reprint. 100,000 first printing.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 7,46 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoEUR 11,59 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoLibrería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.17. Nº de ref. del artículo: G0786885076I4N00
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.17. Nº de ref. del artículo: G0786885076I4N00
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.17. Nº de ref. del artículo: G0786885076I4N00
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.17. Nº de ref. del artículo: G0786885076I2N00
Cantidad disponible: 1 disponibles
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 894096-6
Cantidad disponible: 1 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 894096-6
Cantidad disponible: 1 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP97541197
Cantidad disponible: 1 disponibles
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP97541197
Cantidad disponible: 1 disponibles
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR006457179
Cantidad disponible: 1 disponibles
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Nº de ref. del artículo: N14A-05265
Cantidad disponible: 1 disponibles