How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit - Tapa dura

Kawasaki, Guy

 
9780786861248: How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

Sinopsis

Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Along the way he offers instructive examples of how a wide range of companies has trounced their competitors.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Guy Kawasaki is president of Fog City Software.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780786881635: How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

Edición Destacada

ISBN 10:  0786881631 ISBN 13:  9780786881635
Editorial: Hyperion, 1996
Tapa blanda