The Soap Opera Evolution: America’s Enduring Romance with Daytime Drama - Tapa blanda

Marilyn J. Matelski

9780786472819: The Soap Opera Evolution: America’s Enduring Romance with Daytime Drama

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ISBN 10: 0786472812 ISBN 13: 9780786472819

Editorial: McFarland and Company, Inc., 2012

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The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser’s gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today’s plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.

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Marilyn J. Matelski is professor emerita of communication at Boston College in Chestnut Hill, Massachusetts.

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Editorial: McFarland and Company, Inc.
A�o de publicaci�n: 2012
Idioma: Ingl�s
ISBN 10: 0786472812
ISBN 13: 9780786472819
Encuadernaci�n: Tapa blanda
N�mero de p�ginas: 226
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The Soap Opera Evolution: America's Enduring Romance with Daytime Drama

Matelski, Marilyn J.

Publicado por McFarland & Company, 2012

ISBN 10: 0786472812 ISBN 13: 9780786472819

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Soap Opera Evolution : America's Enduring Romance with Daytime Drama

Matelski, Marilyn J.

Publicado por McFarland & Company, 2012

ISBN 10: 0786472812 ISBN 13: 9780786472819

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Soap Opera Evolution : America's Enduring Romance with Daytime Drama

Matelski, Marilyn J.

Publicado por McFarland & Company, 2012

ISBN 10: 0786472812 ISBN 13: 9780786472819

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The Soap Opera Evolution

Marilyn J. Matelski

Publicado por McFarland and Co Inc, US, 2012

ISBN 10: 0786472812 ISBN 13: 9780786472819

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Paperback. Condici�n: New. The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered. N� de ref. del art�culo: LU-9780786472819

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The Soap Opera Evolution

Marilyn J. Matelski

Publicado por McFarland and Company, 2012

ISBN 10: 0786472812 ISBN 13: 9780786472819

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The Soap Opera Evolution (Paperback)

Marilyn J. Matelski

Publicado por McFarland & Co Inc, Jefferson, NC, 2012

ISBN 10: 0786472812 ISBN 13: 9780786472819

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Paperback. Condici�n: new. Paperback. The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered. The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de ref. del art�culo: 9780786472819

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