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Sinopsis
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.
Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?
While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Arthur P. Solomon has been a professor at the Massachusetts Institute of Technology, a partner on Wall Street, a real estate developer and the owner of two minor league baseball teams which have been awarded the Larry MacPhail and Bob Freitas awards. He lives in Providence, Rhode Island, and Cape Cod, Massachusetts.
De la contraportada
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit? While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
De la solapa interior
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit? While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Making It in the Minors: A Team Owner's Lessons in the Business of Baseball
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McFarland & Company, 2012
ISBN 10: 078646867X
ISBN 13: 9780786468676
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Making It in the Minors : A Team Owner's Lessons in the Business of Baseball
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ISBN 10: 078646867X
ISBN 13: 9780786468676
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Making It in the Minors: A Team Owner's Lessons in the Business of Baseball
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ISBN 13: 9780786468676
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Making It in the Minors: A Team Owner's Lessons in the Business of Baseball
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McFarland & Company, 2012
ISBN 10: 078646867X
ISBN 13: 9780786468676
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Librería: Bay State Book Company, North Smithfield, RI, Estados Unidos de America
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Condición: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Nº de ref. del artículo: BSM.PZBP
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Making It in the Minors A Team Owner's Lessons in the Business of Baseball
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Making It in the Minors
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ISBN 10: 078646867X
ISBN 13: 9780786468676
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ISBN 13: 9780786468676
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