Market-Driven Management: Prescriptions for Success in a Turbulent World - Tapa dura

Ames, B. Charles; Hlavacck, James D.

 
9780786305407: Market-Driven Management: Prescriptions for Success in a Turbulent World

Sinopsis

Over 25,000 copies sold in the previous edition! Updated and revised, "Market Driven Management" tackles the strategic issues that will determine the difference between success and failure for business in the 1990's. The authors share their experience and provide the tools needed to transform an organization into a responsive, customer-oriented, and profitable enterprise. Topics include: matching technology to market opportunity; thinking small to win big; and facing the realities of a more turbulent environment.

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Reseña del editor

Over 25,000 copies sold in the previous edition! Updated and revised, "Market Driven Management" tackles the strategic issues that will determine the difference between success and failure for business in the 1990's. The authors share their experience and provide the tools needed to transform an organization into a responsive, customer-oriented, and profitable enterprise. Topics include: matching technology to market opportunity; thinking small to win big; and facing the realities of a more turbulent environment.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780786312276: Market- Driven Management

Edición Destacada

ISBN 10:  0786312270 ISBN 13:  9780786312276
Editorial: McGraw-Hill, 1997
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