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Sinopsis

Investment analysis has traditionally focused on short-term earnings and price fluctuations, forcing long-term investors to track day-to-day performance, trade heavily, and incur steep transaction costs. Business Strategy and Security Analysis provides you with a clear, easy-to-understand method for selecting common stock investments based upon the long-term prospects of the company, as determined by the soundness of the industry and the competitive position of the company within it.
The business environment is constantly changing, and management must respond. Consequently, investors must keep up with the news, track developments as they are happening, and determine how they may affect the prospects of the company. Business Strategy and Security Analysis shifts the primary basis for investment decisions away from the financial analysis and macroeconomic forecasting disciplines that dominate current thinking and onto a business and managerial economics approach.

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