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Solution Selling: Creating Buyers in Difficult Selling Markets (MARKETING/SALES/ADV & PROMO) - Tapa dura

Bosworth, Michael T.

 
9780786303151: Solution Selling: Creating Buyers in Difficult Selling Markets (MARKETING/SALES/ADV & PROMO)
Tapa dura
ISBN 10: 0786303158 ISBN 13: 9780786303151
Editorial: McGraw Hill, 1994

Sinopsis

""Solution Selling" is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America." - Jeffrey M. Fisher, Vice President, Symix Computer Systems.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

De la contraportada

When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are they're difficult to sell. In situations like this, conventional sales techniques not only don't help, they may in fact hinder success. Solution Selling is a process to take the guesswork out of difficult-to-sell, intangible products and services. It enables sellers to make the way they sell as big an advantage as their product or service. After reading this book, salespeople and sales managers will be able to use a well-tested model that guides them through the process of selling. No more smoke and mirrors, blind luck, or high-pressure selling. Just a step-by-step system that ensures a higher rate of success for salespeople and a higher probability that the buyer's expectations will be met.

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Editorial
McGraw Hill
Año de publicación
1994
Idioma
Inglés
ISBN 10 
0786303158
ISBN 13 
9780786303151
Encuadernación
Tapa dura
Número de páginas
272
Contacto del fabricante
no disponible
Persona responsable
no disponible