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9780781798969: The Competitive Edge: Advanced Marketing for Dietetics Professionals

Sinopsis

The Third Edition of "The Competitive Edge," edited and co-written by noted marketer Kathy King, provides essential information to help dieticians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, and new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant. The companion Website offers supplemental information such as more extensive marketing plans, financial forms, and all the URLs mentioned in this book.

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Reseña del editor

The Third Edition of "The Competitive Edge," edited and co-written by noted marketer Kathy King, provides essential information to help dieticians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, and new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant. The companion Website offers supplemental information such as more extensive marketing plans, financial forms, and all the URLs mentioned in this book.

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9781284221015: The Competitive Edge: Advanced Marketing for Dietetics Professionals: Advanced Marketing for Dietetics Professionals

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ISBN 10:  1284221016 ISBN 13:  9781284221015
Editorial: Jones and Bartlett Publishers, Inc, 2020
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King, Kathy
Publicado por Jones & Bartlett Learning, 2009
ISBN 10: 0781798965 ISBN 13: 9780781798969
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Librería: medimops, Berlin, Alemania

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Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00781798965-G

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King, Kathy
Publicado por Jones & Bartlett Learning, 2009
ISBN 10: 0781798965 ISBN 13: 9780781798969
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paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_412173832

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