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Communication Research: Asking Questions, Finding Answers - Tapa blanda

Keyton, Joann

 
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Sinopsis

This text covers basic research issues and both quantitative and qualitative approaches to communications research. The guiding principle of the text is that methodological choices are made from one's research questions and hypotheses.

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Reseña del editor

This text covers basic research issues and both quantitative and qualitative approaches to communications research. The guiding principle of the text is that methodological choices are made from one's research questions and hypotheses.

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