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The Psychology of Design: Creating Consumer Appeal - Tapa blanda

 
9780765647603: The Psychology of Design: Creating Consumer Appeal
Tapa blanda
ISBN 10: 0765647605 ISBN 13: 9780765647603
Editorial: Routledge, 2015

Sinopsis

The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers.

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Acerca del autor

Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan, USA.

Colleen M. Seifert is Professor of Psychology at the Department of Psychologyat the University of Michigan, USA.

Diann E. Brei is Professor of Mechanical Engineering and Associate Chair for Undergraduate Education at the University of Michigan, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0765647605
ISBN 13 
9780765647603
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
376
Editor
Batra Rajeev
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania