The Essentials of Business Research Methods - Tapa blanda

Hair Jr., Joe F.

 
9780765646132: The Essentials of Business Research Methods
Tapa blanda
ISBN 10: 0765646137 ISBN 13: 9780765646132
Editorial: Routledge, 2015

Sinopsis

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

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Acerca del autor

Joe F. Hair is a professor of business administration at Coles College, Kennesaw State University, USA.

Mary Celsi is a professor of marketing at California State University, USA.

Arthur Money is a professor at Henley Management College at the University of Reading, UK.

Phillip Samouel is a professor of multivariate data analysis, theory of the firm, and managerial and business economics at Kingston University of London, UK.

Michael Page is the Provost and Vice President for Academic Affairs at Bentley University, USA and professor of finance and management, as well as Professor Extraordinaire at Stellenbosch Business School, South Africa.

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Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0765646137
ISBN 13 
9780765646132
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
506
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781138859920: The Essentials of Business Research Methods

Edición Destacada

ISBN 10:  1138859923 ISBN 13:  9781138859920
Editorial: Routledge, 2015
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