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Using Social Marketing for Public Emergency Preparedness: Social Change for Community Resilience - Tapa blanda

Meyer-Emerick, Nancy

 
9780765645784: Using Social Marketing for Public Emergency Preparedness: Social Change for Community Resilience
Tapa blanda
ISBN 10: 0765645785 ISBN 13: 9780765645784
Editorial: Routledge, 2015

Sinopsis

Using Social Marketing for Public Emergency Preparedness applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Nancy Meyer-Emerick is an Associate Professor of Public Administration at Cleveland State University (CSU). Prior to joining the CSU faculty in 1999, she worked in local government in Florida, primarily in public works and environmental health. Her research interests include organizational behavior, emergency preparedness, and environmental health.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0765645785
ISBN 13 
9780765645784
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
126
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania