Visual Identity: Promoting and Protecting the Public Face of an Organization - Tapa dura

Alessandri, Susan Westcott

 
9780765622662: Visual Identity: Promoting and Protecting the Public Face of an Organization
Tapa dura
ISBN 10: 0765622661 ISBN 13: 9780765622662
Editorial: Routledge, 2009

Sinopsis

A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

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Acerca del autor

Susan Westcott Alessandri is a member of the communication and journalism faculty at Suffolk University. Prior to joining Suffolk University, Dr. Alessandri was on the faculty of the S.I. Newhouse School of Public Communications at Syracuse University.Dr. Alessandri holds a PhD in mass communication from the University of North Carolina at Chapel Hill. Her research has been published in several books and journals, including Corporate Reputation Review, Corporate Communications: An International Journal, Education Review of Business Communication, Journal of Marketing for Higher Education, Journal of Advertising Education, and Journal of Employee Communication Management.

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Editorial
Routledge
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0765622661
ISBN 13 
9780765622662
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
178
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780765622679: Visual Identity: Promoting and Protecting the Public Face of an Organization

Edición Destacada

ISBN 10:  076562267X ISBN 13:  9780765622679
Editorial: Routledge, 2009
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