Artículos relacionados a Crisis Communication: Theory and Practice

Crisis Communication: Theory and Practice - Tapa blanda

Zaremba, Alan Jay Jay

 
9780765620521: Crisis Communication: Theory and Practice

Sinopsis

Crisis Communication adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. It prepares students by providing a theoretical framework for understanding, examining the recommendations of academics and practitioners, and describing the steps and stages for communication planning. It is designed for upper undergraduate students and does not require familiarity with relevant theory. Each chapter includes Chapter Objectives, Case Study, Practitioner Perspective, and Exercises, and an online Instructor’s Manual is available to adopters.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Alan Jay Zaremba

"Sobre este título" puede pertenecer a otra edición de este libro.