Crisis Communication adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. It prepares students by providing a theoretical framework for understanding, examining the recommendations of academics and practitioners, and describing the steps and stages for communication planning. It is designed for upper undergraduate students and does not require familiarity with relevant theory. Each chapter includes Chapter Objectives, Case Study, Practitioner Perspective, and Exercises, and an online Instructor’s Manual is available to adopters.
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Alan Jay Zaremba
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Paperback. Condición: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 0765620529-11-1
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Librería: Mahler Books, PFLUGERVILLE, TX, Estados Unidos de America
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Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
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Librería: GoldBooks, Denver, CO, Estados Unidos de America
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Librería: Book Dispensary, Concord, ON, Canada
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
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