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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues - Tapa blanda

Rao, P.M.

 
9780765617989: Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
Tapa blanda
ISBN 10: 0765617986 ISBN 13: 9780765617989
Editorial: Routledge, 2014

Sinopsis

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA.

Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0765617986
ISBN 13 
9780765617989
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
248
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania