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Sinopsis
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success.
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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success.
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Advertising Account Planning: A Practical Guide
Librería: Jenson Books Inc, Logan, UT, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Acceptable. The item is showing use from the previous owner but works perfectly. Signs of previous ownership which could include: tears, scuffing, notes, excessive highlighting, gift inscriptions, slight water damage, a missing dust jacket, and library markings. Nº de ref. del artículo: 4BQGBJ00HXTH
Cantidad disponible: 1 disponibles