Writing Copy For Dummies - Tapa blanda

Kranz, Jonathan

 
9780764569692: Writing Copy For Dummies
Tapa blanda
ISBN 10: 0764569694 ISBN 13: 9780764569692
Editorial: For Dummies, 2004

Sinopsis

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.

De la contraportada

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:

  • Write compelling headlines and body copy
  • Turn your research into brilliant ideas
  • Create motivational materials for worthy causes
  • Fix projects when they go wrong
  • Land a job as a copywriter

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
For Dummies
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0764569694
ISBN 13 
9780764569692
Encuadernación
Tapa blanda
Número de páginas
388
Contacto del fabricante
no disponible
Persona responsable
no disponible