This manual demonstrates how to make and implement World Wide Web strategies. It seeks to help save time and money and includes real-life case studies to sort out the options and pitfalls. The CD-ROM accompanying it contains information direct from Novell.
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"Novell's The Web at Work: Publishing Within and Beyond the Corporation" Web technology is evolving faster than corporate strategies can encompass, leaving even the most capable corporate decision makers, business managers, and network administrators scrambling to keep up or climb on board. Peter Jerram acts as your personal consultant, walking you through each crucial decision-making step in the planning and implementation process. Using practical real-business examples, helps you clarify your unique business goals, evaluate the technological strategies for realizing them, and put the power and potential of the WWW to work in your organization -- efficiently and effectively! Make Efficient and Effective Web Decisions Avoid costly, time-consuming mistakes by setting clear, up-front objectives for both content and technology *Use expert, insider technology evaluations and procedural techniques to help establish your own tactical plan for Web deployment Learn from revealing case studies of IBM, Hewlett-Packard, Tandem, Sun Microsystems, Apple Computer, and other companies Includes in-depth interviews with electronic information pioneers, including Clement Mok, one of the world's leading information architects; industry executive Eric Schmidt; top electronic information consultant William Horton; and business communications expert Ken Morris
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