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This textbook describes the skill sets needed by the professional sports manager, and surveys the various sub-disciplines within the sports management field. The 20 chapters discuss financial and legal principles, high school and collegiate sports, facility and event management, broadcasting, and the health and fitness industry. An unabridged repri
Developed for use in introductory sport management courses, Principles and Practice of Sport Management offers a unique blend of information on the foundations and principles on which sport management operates as well as how to apply those foundations and principles to the sport industry. The authors, all well-renowned professors in sport management or sport administration, have produced a text that is thorough, practical, and lively, and which lays the groundwork for students as they study and prepare for successful careers in sport management. Students will appreciate that they are learning, not only from teachers but also from those that have been there.
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