Sport Marketing: Managing the Exchange Process: .: . - Tapa blanda

Milne, George R.; McDonald, Mark A

 
9780763708733: Sport Marketing: Managing the Exchange Process: .: .

Sinopsis

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Reseña del editor

A unique collection of topics on the discipline of sport marketing helps sport marketers be more effective in managing their relationships with consumers. Topics include fan identification, measuring participant and spectator motivations; brand

Biografía del autor

University of Massachusetts, Amherst, Massachusetts Associate Professor, Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts

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