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Sinopsis
Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on consumption, CCT research emphasizes the cultural context of consumer behavior with the intent of constructing theory.As the innovative writings, photography, and poems in this volume illustrate, rather than being a single theory, Consumer Culture Theory is a set of empirical and conceptual approaches emphasizing non-positivist methods and culturally constructed meanings. These chapters present a rich stew of ideas, findings, and insights that represent the best of CCT. Together they sketch some of the domains that CCT research seeks to inform. Collectively they should enlighten, inspire, and empower further research in the CCT spirit. It is international in scope. It provides a qualitative and quantitative approach to consumer behavior research.
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Research in Consumer Behavior
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Emerald Group Publishing Limited, 2007
ISBN 10: 076231446X
ISBN 13: 9780762314461
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Consumer Culture Theory
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Consumer Culture Theory
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Consumer Culture Theory
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Consumer Culture Theory
Publicado por
JAI Press Inc., 2007
ISBN 10: 076231446X
ISBN 13: 9780762314461
Antiguo o usado
Tapa dura
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
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Research in Consumer Behavior
Publicado por
Emerald Publishing Limited, US, 2007
ISBN 10: 076231446X
ISBN 13: 9780762314461
Nuevo
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Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on consumption, CCT research emphasizes the cultural context of consumer behavior with the intent of constructing theory.As the innovative writings, photography, and poems in this volume illustrate, rather than being a single theory, Consumer Culture Theory is a set of empirical and conceptual approaches emphasizing non-positivist methods and culturally constructed meanings. These chapters present a rich stew of ideas, findings, and insights that represent the best of CCT. Together they sketch some of the domains that CCT research seeks to inform. Collectively they should enlighten, inspire, and empower further research in the CCT spirit. It is international in scope. It provides a qualitative and quantitative approach to consumer behavior research. Nº de ref. del artículo: LU-9780762314461
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Research in Consumer Behavior
Publicado por
Emerald Publishing Limited, US, 2007
ISBN 10: 076231446X
ISBN 13: 9780762314461
Nuevo
Tapa dura
Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on consumption, CCT research emphasizes the cultural context of consumer behavior with the intent of constructing theory.As the innovative writings, photography, and poems in this volume illustrate, rather than being a single theory, Consumer Culture Theory is a set of empirical and conceptual approaches emphasizing non-positivist methods and culturally constructed meanings. These chapters present a rich stew of ideas, findings, and insights that represent the best of CCT. Together they sketch some of the domains that CCT research seeks to inform. Collectively they should enlighten, inspire, and empower further research in the CCT spirit. It is international in scope. It provides a qualitative and quantitative approach to consumer behavior research. Nº de ref. del artículo: LU-9780762314461
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Research in Consumer Behavior
Publicado por
Emerald Publishing Limited, US, 2007
ISBN 10: 076231446X
ISBN 13: 9780762314461
Nuevo
Tapa dura
Librería: Rarewaves USA United, HEBRON, KY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on consumption, CCT research emphasizes the cultural context of consumer behavior with the intent of constructing theory.As the innovative writings, photography, and poems in this volume illustrate, rather than being a single theory, Consumer Culture Theory is a set of empirical and conceptual approaches emphasizing non-positivist methods and culturally constructed meanings. These chapters present a rich stew of ideas, findings, and insights that represent the best of CCT. Together they sketch some of the domains that CCT research seeks to inform. Collectively they should enlighten, inspire, and empower further research in the CCT spirit. It is international in scope. It provides a qualitative and quantitative approach to consumer behavior research. Nº de ref. del artículo: LU-9780762314461
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RES IN CONSUMER BEHAVIOR VOL 11
Publicado por
Emerald Group Publishing Limited, 2007
ISBN 10: 076231446X
ISBN 13: 9780762314461
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Librería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisJohn F. Sherry, Jr. and Russell Belk, Introduction Theory/Agency1. Eric Arnould and Craig Thompson, Consumer Culture Theory (and We Really Mean Theoretics): Dilemmas and Opportunities Posed by an Academic Branding Str. Nº de ref. del artículo: 5964239
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Imagen del vendedor
Research in Consumer Behavior
Publicado por
Emerald Publishing Limited, US, 2007
ISBN 10: 076231446X
ISBN 13: 9780762314461
Nuevo
Tapa dura
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on consumption, CCT research emphasizes the cultural context of consumer behavior with the intent of constructing theory.As the innovative writings, photography, and poems in this volume illustrate, rather than being a single theory, Consumer Culture Theory is a set of empirical and conceptual approaches emphasizing non-positivist methods and culturally constructed meanings. These chapters present a rich stew of ideas, findings, and insights that represent the best of CCT. Together they sketch some of the domains that CCT research seeks to inform. Collectively they should enlighten, inspire, and empower further research in the CCT spirit. It is international in scope. It provides a qualitative and quantitative approach to consumer behavior research. Nº de ref. del artículo: LU-9780762314461
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