Research in Consumer Behavior: 10 - Tapa dura

 
9780762313044: Research in Consumer Behavior: 10
Tapa dura
ISBN 10: 0762313048 ISBN 13: 9780762313044
Editorial: Jai Press Inc., 2006

Sinopsis

Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Volume 10 of Research in Consumer Behavior presents a wide range of cutting edge consumer behavior research using both quantitative and
qualitative research methods. Topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior.

Series information at: http://www.elsevier.com/locate/series/rcb

*International in scope
*Qualitative and quantitative approach to consumer behavior research

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Jai Press Inc.
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0762313048
ISBN 13 
9780762313044
Encuadernación
Tapa dura
Número de páginas
286
Editor
Belk Russell W.
Contacto del fabricante
no disponible
Persona responsable
no disponible