Methods textbooks generally offer prescriptive advice on how to perform certain techniques, how to develop specific strategies, how to analyze your results. But, as all experienced ethnographers know, this fine-sounding advice rarely provides ample guidance in dealing with real people in real field settings. That is where this casebook differs. Selecting many key methods regularly used by anthropologists ? participant observation, consensus analysis, simple surveys, scaling, freelisting and triads, networks, decision modeling? the editors commissioned scholars who have completed studies using these techniques to describe them in the context of real field work. Using cases from health, community politics, family relations, and child development (among others) in settings as diverse as an Arkansas college campus, a Mexican barrio, a Thai village, and a Scottish business, the student is given a clear understanding of the diversity of methods used by anthropologists and the complexities surrounding their use.
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H. Russell Bernard is Professor Emeritus of Anthropology at the University of Florida and Director of the Institute for Social Science Research at Arizona State University. He received his Ph.D. from the University of Illinois (1968) and has taught or done research at universities in the United States, Mexico, Greece, Japan, and Germany. Bernard's areas of research include technology and social change, language death, and social network analysis. Bernard has participated in summer courses, sponsored by the U.S. National Science Foundation, on research methods and research design. He is former editor of Human Organization and the American Anthropologist and is the current editor of Field Methods. His books include this text on Research Methods in Anthropology, as well as Social Research Methods (2d edition, Sage Publications 2012), Analyzing Qualitative Data: Systematic Approaches, with Gery Ryan and Amber Wutich (2d edition, Sage Publications 2016), and Native Ethnography, with Jesús Salinas Pedraza (Sage Publications 1989). Bernard was the 2003 recipient of the Franz Boas Award from the American Anthropological Association and is a member of the National Academy of Sciences. current c.v. at: http://nersp.osg.ufl.edu/~ufruss/cv.htm
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