Statistical Modeling for Management - Tapa blanda

Graeme Hutcheson; Luiz Moutinho

 
9780761970125: Statistical Modeling for Management
Tapa blanda
ISBN 10: 0761970126 ISBN 13: 9780761970125
Editorial: SAGE Publications Ltd, 2008

Sinopsis

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Dr Graeme Hutcheson specialises in the application of statistical models in social science research. He has published widely in management and education, mostly with respect to the use and interpretation of generalized regression models.

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications Ltd
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0761970126
ISBN 13 
9780761970125
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
254
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780761970118: Statistical Modeling for Management

Edición Destacada

ISBN 10:  0761970118 ISBN 13:  9780761970118
Editorial: SAGE Publications Ltd, 2008
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