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Musson, Gillian; Cohen, Laurie; Tietze, Susanne

 
9780761967187: Understanding Organizations through Language

Sinopsis

`The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective’ - Virginia Valentine, Semiotic Solutions, LondonOffering a viable alternative to `functional’ approaches to communication based around the metaphor of `webs of meaning’ and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.

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Acerca del autor

Susanne′s first degree, an MA in English and German (first class), was awarded by Karl-Ruprechts-Universität, Heidelberg (Germany). She worked as a librarian, properties manager for a theatre company and translator before taking up a teaching scholarship awarded by the Deutscher Akademischer Austauschdienst (German Academic Exchange Service) in 1989 to teach German at Sheffield City Polytechnic

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9780761967194: Understanding Organizations through Language

Edición Destacada

ISBN 10:  0761967192 ISBN 13:  9780761967194
Editorial: SAGE Publications Ltd, 2003
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