Artículos relacionados a The Management of Tourism [Idioma Inglés]

The Management of Tourism [Idioma Inglés] - Tapa blanda

Sharpley, Richard; Pender, Lesley

 
9780761940227: The Management of Tourism [Idioma Inglés]
Tapa blanda
ISBN 10: 0761940227 ISBN 13: 9780761940227
Editorial: SAGE Publications Ltd, 2004

Sinopsis

The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.

The text places the management of tourism in a structured framework, ordered around four principal themes:

- Managing the Tourism System

- Managing Tourism Businesses

- Managing Tourism in its Environment

- Contemporary Issues in Tourism Management

Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Lesley Pender University of Strathclyde Richard Sharpley University of Northumbria at Newcastle

Contributor Affiliations

Tom Baum The Scottish Hotel School, University of Strathclyde

Tony Blackwood Newcastle Business School, Northumbria University

Dimitrios Buhalis School of Management Studies for the Service Sector, University of Surrey

Jackie Clarke The Business School, Oxford Brookes University

Frank Go Rotterdam School of Management, Erasmus University Rotterdam

David Grant School of Law, Northumbria University

Jithendran Kokkranikal The Scottish Hotel School, University of Strathclyde

Lesley Roberts Newcastle Business School, Northumbria University

John Tribe Faculty of Leisure and Tourism, Buckinghamshire Chilterns University College

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications Ltd
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0761940227
ISBN 13 
9780761940227
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
384
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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