Communication Technology and Human Development: Recent Experiences in the Indian Social Sector - Tapa dura
Sinopsis
This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support.
The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
It reads very easily, mostly as descriptive narrative.
(Journal of South Asian Development)This book provides an understanding of the practical issues that arise in the planning and implementation of communication programmes to bring about behavioural change in the Indian context.... The case studies included in the book are based on the first hand experiences of the author, provide very practical information concerning the key elements in appropriate development of communication technology.... This important book will be a useful handbook for all those involved in devlopment communication and rural development.
(Pakistan Development Review)Reseña del editor
This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support.
The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.
"Sobre este título" puede pertenecer a otra edición de este libro.
Otras ediciones populares con el mismo título
Resultados de la búsqueda para Communication Technology and Human Development: Recent...
Imagen de archivo
Communication Technology and Human Development. Recent Experiences in the Indian Social Sector.
Publicado por
SAGE Publications Pvt. Ltd., 2006
ISBN 10: 0761934383
ISBN 13: 9780761934387
Antiguo o usado
Tapa dura
Librería: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Hardcover. 289 S.; Ill. Like new. Shrink wrapped. Sprache: Englisch Gewicht in Gramm: 590. Nº de ref. del artículo: 814881
Comprar usado
EUR 4,64
Envío por EUR 20,00
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 1 disponibles