When should you use an in-person interview for a survey? How do you train the interviewers as well as the programmers for computer-assisted interviews (CAPI)? How do you deal with refusals to be interviewed? Aimed at answering these questions and more, this carefully written, friendly book will help you prepare and administer effective in-person survey interviews.
Beginning with the administrative considerations involved in setting up in-person interviews, Oishi explains how to: write interview questions from a flowing interview script with appropriated placed transition statements through to the preparation of useful visual aids; design an eligibility screen; write pre-letters and scripts for a pre-call; develop job descriptions for interviewers as well as design interviewer training sessions; record and correct response errors in paper and CAPI interviews; and, clean the data.
Completely revised, the book also includes coverage of:
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Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
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