Persuasion: Theory and Research - Tapa blanda

O'Keefe, Daniel J.

 
9780761925392: Persuasion: Theory and Research
Tapa blanda
ISBN 10: 0761925392 ISBN 13: 9780761925392
Editorial: SAGE Publications, Inc, 2002

Sinopsis

If you′re searching for a comprehensive text in persuasion theory and research, you can find no better resource than Persuasion. Written in an accessible style that assumes no special technical background in research methods, this volume offers a comprehensive and critical treatment of theory and research in persuasion. This new edition has the same clear, straightforward presentation and the same broad coverage as the First Edition, and has been thoroughly revised to reflect developments in persuasion studies. It includes new discussions of functional attitude approaches and of the theory of planned behavior, and updated treatments of familiar topics such as cognitive dissonance theory (e.g., recent research on hypocrisy induction), the elaboration likelihood model (e.g., the development of unimodel alternatives), and resistance to persuasion (e.g., studies of refusal-skill training programs).

New to the Second Edition

  • Provides a summary of relevant research literature in persuasion
  • Includes suggestions for how to avoid premature generalizations from limited research evidence
  • Presents detailed discussions on important theoretical and methodological questions

 

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Acerca del autor

Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association’s Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association’s Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentation’s Distinguished Research Award, the American Forensic Association’s Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.

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Editorial
SAGE Publications, Inc
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0761925392
ISBN 13 
9780761925392
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
384
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780761922001: Persuasion: Theory and Research (Current Communication: An Advanced Text)

Edición Destacada

ISBN 10:  0761922008 ISBN 13:  9780761922001
Editorial: Sage Publications, 2002
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