Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches - Tapa blanda

Berger, Arthur A

 
9780761918530: Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches
Tapa blanda
ISBN 10: 0761918531 ISBN 13: 9780761918530
Editorial: SAGE Publications, Inc, 2000

Sinopsis

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

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Acerca del autor

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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Editorial
SAGE Publications, Inc
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0761918531
ISBN 13 
9780761918530
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
320
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780761918523: Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

Edición Destacada

ISBN 10:  0761918523 ISBN 13:  9780761918523
Editorial: SAGE Publications, Inc, 2000
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