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Behavior Change and Public Health in the Developing World: 04 (Behavioral Medicine and Health Psychology) - Tapa blanda
Book by Elder John P
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"John Elder pulls together the story of communication and public health. This book will be a unique guide for both the health professional and the communication students to the ideas and programs that have shaped the past thirty years. It goes beoynd the story of advertising and campaigns and exposes the real contribution of social marketing and social advocacy to some of the biggest public health success stories of our time." (William Smith)
"Elder is to be applauded for a thought-provoking vision that ought to guide health planners in developing countries to address the seemingly insurmountable challenges posed by the health sector. The author is also to be commended for compiling a rich array of success stories that one night want to examine and emulate in the quest to alleviate the developing world's health ordeals" (Social Science & Medicine)
“This is not a cookbook on health education, rather it goes upstream itself to the theoretical roots of public health and the needs of the 21st century. It is a welcome addition to the literature.” (Contemporary Psychology 2003-10-31)
Reseña del editor:
"Elder is to be applauded for a thought-provoking vision that ought to guide health planners in developing countries to address the seemingly insurmountable challenges posed by the health sector. The author is also to be commended for compiling a rich array of success stories that one night want to examine and emulate in the quest to alleviate the developing world's health ordeals" (Social Science & Medicine)
“This is not a cookbook on health education, rather it goes upstream itself to the theoretical roots of public health and the needs of the 21st century. It is a welcome addition to the literature.” (Contemporary Psychology 2003-10-31)
Focusing on universal public health issues, this book explores what can be done and what the future holds. It introduces students and practitioners to behavior -change theories and applications. It details experiences of successful programs for the prevention and control of the world's biggest killers: malnutrition; respiratory infections; diarrhea; HIV//AIDS; and health problems arising from tobacco consumption and lack of access to family planning. The book explores health communication and social marketing strategies, learning theory, media advocacy, and community development. These behavior-change strategies are presented in terms of how the theory relates specifically to a particular health or disease issue.
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- EditorialSAGE Publications, Inc
- Año de publicación2000
- ISBN 10 0761917799
- ISBN 13 9780761917793
- EncuadernaciónTapa blanda
- Número de edición1
- Número de páginas190
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Behavior Change and Public Health in the Developing World (Behavioral Medicine and Health Psychology) [Paperback] Elder, John P.
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(2000)
ISBN 10: 0761917799
ISBN 13: 9780761917793
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Behavior Change and Public Health in the Developing World
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(2000)
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ISBN 13: 9780761917793
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Behavior Change and Public Health in the Developing World (Behavioral Medicine and Health Psychology)
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(2000)
ISBN 10: 0761917799
ISBN 13: 9780761917793
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Behavior Change and Public Health in the Developing World
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(2000)
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ISBN 13: 9780761917793
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Behavior Change and Public Health in the Developing World (Behavioral Medicine and Health Psychology)
Publicado por
SAGE Publications, Inc
(2000)
ISBN 10: 0761917799
ISBN 13: 9780761917793
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Behavior Change and Public Health in the Developing World
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ISBN 13: 9780761917793
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Descripción Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book explores how a range of behaviour change strategies can successfully be used in a variety of contexts. It details experiences of programmes for the prevention and control of the world s biggest killers: malnutrition respiratory infections diarrh. Nº de ref. del artículo: 594967394
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Behavior Change and Public Health in the Developing World
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Sage Publications, Inc
(2000)
ISBN 10: 0761917799
ISBN 13: 9780761917793
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Descripción Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Focusing on universal public health issues, this book explores what can be done and what the future holds. It introduces students and practitioners to behavior -change theories and applications. It details experiences of successful programs for the prevention and control of the world's biggest killers: malnutrition; respiratory infections; diarrhea; HIV//AIDS; and health problems arising from tobacco consumption and lack of access to family planning. The book explores health communication and social marketing strategies, learning theory, media advocacy, and community development. These behavior-change strategies are presented in terms of how the theory relates specifically to a particular health or disease issue. Nº de ref. del artículo: 9780761917793
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