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Communication Planning: An Integrated Approach: 1 (SAGE Series in Public Relations) - Tapa blanda

Ferguson, Sherry Devereaux

 
9780761913146: Communication Planning: An Integrated Approach: 1 (SAGE Series in Public Relations)
Tapa blanda
ISBN 10: 0761913149 ISBN 13: 9780761913146
Editorial: SAGE Publications, Inc, 1999

Sinopsis

The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.

With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management.

This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.

De la contraportada

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications, Inc
Año de publicación
1999
Idioma
Inglés
ISBN 10 
0761913149
ISBN 13 
9780761913146
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
280
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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