The Focus Group Guidebook: 1 (Focus Group Kit) - Tapa blanda

Morgan, David L.

 
9780761908180: The Focus Group Guidebook: 1 (Focus Group Kit)
Tapa blanda
ISBN 10: 0761908188 ISBN 13: 9780761908180
Editorial: SAGE Publications, Inc, 1997

Sinopsis

Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.

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Acerca del autor

David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).

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Editorial
SAGE Publications, Inc
Año de publicación
1997
Idioma
Inglés
ISBN 10 
0761908188
ISBN 13 
9780761908180
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
120
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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