Planning Focus Groups: 2 (Focus Group Kit) - Tapa blanda

Morgan, David L.

 
9780761908173: Planning Focus Groups: 2 (Focus Group Kit)
Tapa blanda
ISBN 10: 076190817X ISBN 13: 9780761908173
Editorial: SAGE Publications, Inc, 1997

Sinopsis

Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.

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Acerca del autor

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.

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Editorial
SAGE Publications, Inc
Año de publicación
1997
Idioma
Inglés
ISBN 10 
076190817X
ISBN 13 
9780761908173
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
164
Contacto del fabricante
no disponible
Persona responsable
no disponible