Planning Focus Groups: 2 (Focus Group Kit) - Tapa blanda

Morgan, David L.; Scannell, Alice U.

 
9780761908173: Planning Focus Groups: 2 (Focus Group Kit)
Tapa blanda
ISBN 10: 076190817X ISBN 13: 9780761908173
Editorial: SAGE Publications, Inc, 1997

Sinopsis

Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications, Inc
Año de publicación
1997
Idioma
Inglés
ISBN 10 
076190817X
ISBN 13 
9780761908173
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
160
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania