The Focus Group Kit: Volumes 1-6

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9780761907602: The Focus Group Kit: Volumes 1-6

You have just been asked to run a focus group, but you don′t know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you′ve gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you′ll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

Review:

" The Focus Group Kit is a non pareil work. Its straightforward, common-sense approach is represented with such eloquent language. It is a real joy to read. It was refreshing to find more than I anticipated in its pages. Dick Krueger, et al. have a talent for capturing the essence of what we all need to do to conduct outstanding focus group research. For me this kit gave new meaning to the process."   -- Gail Redd

"The Focus Group Kit is a non pareil work. Its straightforward, common-sense approach is represented with such eloquent language. It is a real joy to read. It was refreshing to find more than I anticipated in its pages. Dick Krueger, et al. have a talent for capturing the essence of what we all need to do to conduct outstanding focus group research. For me this kit gave new meaning to the process." -- Gail Redd

"Dick Krueger and David L. Morgan have done the research community a great service in their writing of this kit. They have brought together the most recent thinking on focus groups and the best of present practices and applications. They are experienced in this area and know of which they write. From novice to skilled practitioner, everyone will benefit from working through six volumes. They make clear the 'when, why, and how' of focus groups." -- Ray C. Rist

"The Focus Group Kit is a non pareil work. Its straightforward, common-sense approach is represented with such eloquent language. It is a real joy to read. It was refreshing to find more than I anticipated in its pages. Dick Krueger, et al. have a talent for capturing the essence of what we all need to do to conduct outstanding focus group research. For me this kit gave new meaning to the process." --Gail Redd

"Dick Krueger and David L. Morgan have done the research community a great service in their writing of this kit. They have brought together the most recent thinking on focus groups and the best of present practices and applications. They are experienced in this area and know of which they write. From novice to skilled practitioner, everyone will benefit from working through six volumes. They make clear the when, why, and how of focus groups." --Ray C. Rist"

"The Focus Group Kit is a non pareil work. Its straightforward, common-sense approach is represented with such eloquent language. It is a real joy to read. It was refreshing to find more than I anticipated in its pages. Dick Krueger, et al. have a talent for capturing the essence of what we all need to do to conduct outstanding focus group research. For me this kit gave new meaning to the process."

--Gail Redd

"Dick Krueger and David L. Morgan have done the research community a great service in their writing of this kit. They have brought together the most recent thinking on focus groups and the best of present practices and applications. They are experienced in this area and know of which they write. From novice to skilled practitioner, everyone will benefit from working through six volumes. They make clear the 'when, why, and how' of focus groups."

--Ray C. Rist

-Dick Krueger and David L. Morgan have done the research community a great service in their writing of this kit. They have brought together the most recent thinking on focus groups and the best of present practices and applications. They are experienced in this area and know of which they write. From novice to skilled practitioner, everyone will benefit from working through six volumes. They make clear the 'when, why, and how' of focus groups.-

--Ray C. Rist

-The Focus Group Kit is a non pareil work. Its straightforward, common-sense approach is represented with such eloquent language. It is a real joy to read. It was refreshing to find more than I anticipated in its pages. Dick Krueger, et al. have a talent for capturing the essence of what we all need to do to conduct outstanding focus group research. For me this kit gave new meaning to the process.-

--Gail Redd

"Sobre este título" puede pertenecer a otra edición de este libro.

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David L. Morgan, Richard A. Krueger
Editorial: SAGE Publications, Inc (1997)
ISBN 10: 0761907602 ISBN 13: 9780761907602
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Descripción SAGE Publications, Inc, 1997. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0761907602

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Descripción 1998. Paperback. Estado de conservación: New. 1st. Paperback. You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind o.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 692 pages. 1.860. Nº de ref. de la librería 9780761907602

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David L. Morgan
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Descripción 1998. Paperback. Estado de conservación: New. 1st. Paperback. You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 692 pages. 1.860. Nº de ref. de la librería 9780761907602

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Morgan, David L. (Editor)/ Krueger, Richard A. (Editor)/ King, Jean A. (Editor)
Editorial: Sage Pubns (1997)
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