The End of Selling...as We Know It: An Executive’s Guide to Customer Creation - Tapa blanda

Larry Welke

 
9780759613317: The End of Selling...as We Know It: An Executive’s Guide to Customer Creation

Sinopsis

In a rapidly changing marketplace, consumers are better educated and have more buying options than ever before. Welke explains how to acquire and keep customers in this new environment.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

In a rapidly changing marketplace, consumers are better educated and have more buying options than ever before. Welke explains how to acquire and keep customers in this new environment.

Biografía del autor

Welke has been selling in the high tech, business-to-business arena all of his adult life, starting with computer sales for IBM and eventually building his own publishing company, International Computer Programs, Inc., catering to the computer software and services industry. He has personally taught more than a thousand software sales people over a period of 12 years, principally in the US but also in Europe, South Africa and Japan. Active in the formation of the first national computer software trade association, he served as President of that group for two years and as Vice Chair and the Chairman of ITAA, the Information Technology Association of America. He has more than 30 years experience in writing and public speaking, addressing IT industry audiences throughout the world.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780759613324: The End of Selling...as We Know It: An Executive’s Guide to Customer Creation

Edición Destacada

ISBN 10:  075961332X ISBN 13:  9780759613324
Editorial: 1st Book Library, 2001
Tapa dura