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Food and Social Media: You Are What You Tweet (Bloomsbury Studies in Food and Gastronomy) - Tapa dura

Libro 3 de 27: Rowman & Littlefield Studies in Food and Gastronomy

Rousseau, Signe

 
9780759120426: Food and Social Media: You Are What You Tweet (Bloomsbury Studies in Food and Gastronomy)
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ISBN 10: 0759120420 ISBN 13: 9780759120426
Editorial: AltaMira Press, 2012

Sinopsis

Social media platforms have quickly become integral to most people's lives, both privately and professionally. This is the first book to illuminate the trend of relying on social media in the food world. Engaging in social media is fun, but it is also rapidly becoming the platform for self-promotion and branding. This entertaining narrative offers an historical account of the major changes brought about by the Internet and also explores the polarities that underlie the challenges of adaptation, including exclusivity versus democracy, professionalism versus amateurism, and business versus pleasure. Loaded with insight into the current scene, it discusses controversies such as celebrity chefs' tweeting wars, ethics and the accusations of plagiarizing of recipes, and etiquette concerning the practice of photographing a meal to blog about it. Food and Social Media will appeal to anyone with an interest in food and media as well as those who enjoy using any of the social media formats, including blogs, Yelp, Facebook, YouTube, Twitter, and more, to participate in a digital food community.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Signe Rousseau teaches at the University of Cape Town, South Africa, and is the author of Food Media: Celebrity Chefs and the Politics of Everyday Interference (2012).

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
AltaMira Press
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0759120420
ISBN 13 
9780759120426
Encuadernación
Tapa dura
Número de páginas
136
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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