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Simpli-Flying: Optimizing the Airline Business Model - Tapa dura

Taneja, Nawal K.

 
9780754641933: Simpli-Flying: Optimizing the Airline Business Model
Tapa dura
ISBN 10: 0754641937 ISBN 13: 9780754641933
Editorial: Routledge, 2004

Sinopsis

The airline industry is in a state of radical restructuring as its markets and key stakeholders (customers, airline labour and management groups, governments, and the financial community) adjust to the new aviation realities. Airline executives can be forgiven for being overwhelmed by technology proliferation, zestful new paradigm airlines, September 2001, business cycles, Iraq, SARS, and animal diseases. The leadership challenge for all carriers is now to select and execute appropriate business models, thinking both 'inside' and 'outside' the 'box', to turn conventional wisdom upside down to achieve dramatic increases in productivity. Some legacy carriers still need to create an effective strategy for much larger cycles that encompass major discontinuities. Burdened by past decisions, they are forced to fight with one hand tied behind their back to 'convert volume to value', to survive and prosper. Some new airlines have been at the forefront of shaping change, developing a vision of the mass-market, assessing the customer value of their core processes, and using a 'back-to-basics' business approach. Both groups should take a sideways glance at what works in other industries and implement those insights into actions.

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Acerca del autor

Nawal Taneja is an experienced airline business strategist and the author of two recent books on the airline industry: Airline Survival Kit (2003) and Driving Airline Business Strategies through Emerging Technology (2002).

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0754641937
ISBN 13 
9780754641933
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
256
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

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München
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Alemania