Inside the Nudge Unit - Tapa dura

Halpern, David

 
9780753556535: Inside the Nudge Unit
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ISBN 10: 0753556537 ISBN 13: 9780753556535
Editorial: W H Allen, 2015

Sinopsis

Every day we make countless decisions, from the small, mundane things to tackling life's big questions, but we don't always make the right choices. Behavioural scientist Dr David Halpern heads up Number 10's 'Nudge Unit', the world's first government institution that uses behavioural economics to examine and influence human behaviour, to 'nudge' us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation and economic growth. Adding a crucial line to a tax reminder brought forward millions in extra revenue; refocusing the questions asked at the job centre helped an extra 10 per cent of people come off their benefits and back into work; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. After two years and dozens of experiments in behavioural science, the results are undeniable. And now David Halpern and the Nudge Unit will help you to make better choices and improve your life.

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Acerca del autor

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard.

The work of BIT has led to numerous changes in government policy – from different ways of spending and saving money, to changes in regulation and legislation – and above all, to remarkable results.

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Editorial
W H Allen
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0753556537
ISBN 13 
9780753556535
Encuadernación
Tapa dura
Número de páginas
400
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780753556559: Inside The Nudge Unit: How small changes can make a big difference

Edición Destacada

ISBN 10:  0753556553 ISBN 13:  9780753556559
Editorial: Random House UK, 2016
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