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Sinopsis
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape
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Acerca del autor
Ken Auletta, one of the pre-eminent US-based business journalists of the past thirty years, has written the Annals of Communications column for The New Yorker since 1992. He is the author of ten books, including four US bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory on Wall Street: The Fall of the House of Lehman and World War 3.0: Microsoft and Its Enemies. He lives in Manhattan with his wife, the agent Amanda Urban.
De la contraportada
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape.
There are companies that create waves and those that ride or are drowned by them. Bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses - from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in the media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.
Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In his narrative, Auletta provides the fullest account ever told of Google's rise, shares the 'secret sauce' of Google's success, and shows why the worlds of 'new' and 'old' media often communicate as if residents of different planets.
Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results - Google will generate about $20 billion in advertising revenues this year. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world's first $100 billion media company. Yet there are many obstacles that threaten Google's future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In the coming years, Google's faith in mathematical formulas and in slide rule logic will be tested to the limit.
Distilling the knowledge accrued from a career covering the media, Auletta offers insights into what we know, and don't know, about what the future holds for the imperiled industry.
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Googled: The End of the World as We Know It
Publicado por
Random house, 2009
ISBN 10: 075352242X
ISBN 13: 9780753522424
Antiguo o usado
Tapa blanda
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M0075352242X-G
Cantidad disponible: 1 disponibles
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Googled: The End of the World as We Know It
Publicado por
Random house, 2009
ISBN 10: 075352242X
ISBN 13: 9780753522424
Antiguo o usado
Tapa blanda
Librería: LeLivreVert - envoi suivi, Eysines, Francia
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Couverture usée.Photo non contractuelle. Envoi rapide et soigné. Nº de ref. del artículo: 9780753522424_8883_M141
Cantidad disponible: 1 disponibles
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Googled: The End of the World as We Know It
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780753522424
Cantidad disponible: 1 disponibles
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Googled: The End of the World as We Know It
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Googled: The End of the World as We Know It This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780753522424
Cantidad disponible: 1 disponibles
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Googled: the end of the world as we know it
Publicado por
Virgin Books, 2009
ISBN 10: 075352242X
ISBN 13: 9780753522424
Antiguo o usado
Paperback
Librería: Book Express (NZ), Shannon, Nueva Zelanda
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Good. Remainder. price sticker on cover. There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media business. Nº de ref. del artículo: 25ab
Cantidad disponible: 1 disponibles
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Googled
Publicado por
Virgin Books Limited, 2009
ISBN 10: 075352242X
ISBN 13: 9780753522424
Antiguo o usado
Paperback
Librería: Book Haven, Wellington, WLG, Nueva Zelanda
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Good. There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Googles founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined. Auletta goes inside Googles closed-door meetings, introducing Googles notoriously private founders, Larry Page and Sergey Brin, as well as those who work with and against them. In Googled, the reader discovers the secret sauce of the company's success and why the worlds of new and old media often communicate as if residents of different planets. It may send chills down traditionalists spines, but its a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, its not just a history or reportage: its ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology. 400 pages. Nº de ref. del artículo: 1208093
Cantidad disponible: 1 disponibles