How Hits Happen: Forecasting Predictability in a Chaotic Marketplace - Tapa blanda

Farrell, Winslow

 
9780752820958: How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
Tapa blanda
ISBN 10: 0752820958 ISBN 13: 9780752820958
Editorial: Orion Business (an Imprint of The Orion Publishing Group Ltd ), 1998

Sinopsis

A powerful new business tool to enable you to identify, capture and sustain the forces that lead to 'hits' in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public's eye - and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forces thrust Captain Corelli's Mandolin to the top of the bestsellers book chart and enabled it to remain there for months? Just how do hits' happen? In this book, leading market consultant Winslow Farrell offers a breakthrough approach uncovering the hidden patterns behind hits.Applying Complexity theory - the science that examines the interactions of various factors in complex systems - to modern businessproblems, Farrell sheds light on the intricate world of consumer behaviour. In doing so, he helps managers to identify the emerging patterns and forces that lead to a hit and the triggers that will enable business es to capture and sustain that hit.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

A powerful new business tool to enable you to identify, capture and sustain the forces that lead to 'hits' in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public's eye - and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forces thrust Captain Corelli's Mandolin to the top of the bestsellers book chart and enabled it to remain there for months? Just how do hits' happen? In this book, leading market consultant Winslow Farrell offers a breakthrough approach uncovering the hidden patterns behind hits.Applying Complexity theory - the science that examines the interactions of various factors in complex systems - to modern businessproblems, Farrell sheds light on the intricate world of consumer behaviour. In doing so, he helps managers to identify the emerging patterns and forces that lead to a hit and the triggers that will enable business es to capture and sustain that hit.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Orion Business (an Imprint of The Orion Publishing Group Ltd )
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0752820958
ISBN 13 
9780752820958
Encuadernación
Tapa blanda
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781587990274: How Hits Happen: Forecasting Predictability in a Chaotic Marketplace (Business Essentials S.)

Edición Destacada

ISBN 10:  158799027X ISBN 13:  9781587990274
Editorial: Texere Publishing, 2000
Tapa blanda